Meikai becomes Omnicom Media France's GEO platform
We are very happy to announce that Meikai has been selected by Omnicom Media France as its GEO platform.
For us, this is an important milestone and it is also a sign of how quickly the market is moving. A few months ago, GEO was still something most people needed explained. Today, agencies and brands are already asking practical questions:
Why does a competitor show up more often in ChatGPT?
Why is our brand missing from certain recommendations?
Which sources influence AI answers?
What should we change first?
Those questions are becoming more common every week.
GEO is not just SEO for AI
There is a temptation to describe GEO as “SEO for ChatGPT.” That is partly true but it is also too simple, AI answers are influenced by much more than a website ranking well on Google.
They can depend on editorial coverage, product pages, reviews, retailer listings, expert content, PR, social signals, brand reputation, and the consistency of information across the web. A brand can have strong SEO and still be underrepresented in AI-generated answers.
It can appear for broad questions but disappear when consumers ask more specific questions. It can be mentioned, but in the wrong context. It can be recommended less often than a competitor that has built stronger authority in the sources AI systems rely on.
That is why measuring AI visibility properly matters.
What Meikai brings to Omnicom Media France
Meikai helps brands understand how they appear across generative AI platforms. We look at much more than whether a brand is mentioned.
We help teams understand:
- where they are visible
- where competitors are ahead
- how AI describes their brand
- which sources influence the answers
- which prompts matter most
- where there are clear opportunities to improve
The aim is simple: turn AI visibility into something teams can actually manage.
Not a screenshot, not a one-off test, not another vague innovation topic but a real capability that can support media, content, SEO, PR, commerce, and brand strategy.
Why agencies matter
GEO is not owned by one team. It sits between media, content, SEO, PR, e-commerce, brand, and data. That is why agencies have an important role to play.
The brands that will perform best in AI-generated answers will not necessarily be the ones publishing the most content. They will be the ones that understand where they are weak, which sources matter, and how to coordinate the right actions across their digital ecosystem.
This is where the partnership with Omnicom Media France becomes particularly meaningful. Together, we will help brands move from curiosity about AI visibility to a clearer understanding of what is happening and what they can do about it.
The market is still early
The truth is that GEO is still evolving : the models are changing, user behaviour is changing, the sources behind AI answers are changing too.
There is no fixed playbook yet and that is exactly why brands should start now.
The companies that build their baseline early will understand their position before the market becomes crowded. They will know which competitors are gaining ground, which questions matter, and where they need to invest.
Waiting until GEO is fully standardised would be like waiting until SEO was mature before taking search seriously.
By then, the leaders were already ahead.
What comes next
At Meikai, we believe AI visibility will become a normal part of brand performance.
Not because traditional search is disappearing overnight, but because more people are starting their research and decision-making inside AI tools. The question for brands is no longer only: “How do we rank?” It is increasingly: “How are we represented when AI gives the answer?”
We are proud to work with Omnicom Media France on that question and we are excited about what comes next.
